Since 2006
Fashion for the Free-Spirited Soul
Designed in England, Crafted in India
Patchouli Fair is an independent British fashion brand creating colourful clothing, loungewear and accessories in collaboration with skilled makers in India. Since 2006 we have worked with trusted family-run production partners and artisan workshops, combining traditional techniques with small-scale manufacturing to create beautiful pieces designed for comfort, individuality and slow fashion.
Shop The Collection
Inspired by India, Crafted with Care
Many Patchouli Fair designs begin with the beauty of Indian textiles. From vibrant colours to traditional hand block printing, each fabric tells a story of craftsmanship passed down through generations. By working closely with skilled makers, these traditions continue to bring colour, character and individuality to every collection.
Learn How to Start Your Own Fashion Brand
To celebrate 20 years of Patchouli Fair, I’ve created The Ethical Fashion Brand Roadmap: Build An Ethical Clothing Brand From Scratch to help others start their own clothing brands. The course shares the real process behind sourcing, production, branding and launching a fashion business.
